Installation for Hyundai in cooperation with Signal Creative.
The installation is divided into two parts, outdoor and indoor. The outdoor light tunnel plays with perspective and runs to the first floor of the Gabriel Loci Monastery, where the indoor part of the presentation continues. Inside the tunnel is a "flying" all-electric IONIQ 6, which visitors of Prague’s Designblok could see from unusual angles.
In the inner part of Hyundai's exhibition, guests could look literally under the hood of an electric car and get a closer look at the battery, electric motor, and other components of the vehicle that are usually hidden from the eyes of people.
Production: Signal Creative, Concept: Monument Office,
Art direction: Václav Mlynář, Light animation: Lukáš Dřevjaný, Photo: Martin Faltejsek