Client: Nike
Year: 2014
collaboration: Jakub Pollág
WE RUN PRG is Nike's world-wide concept for annual quarter-marathons. Its organisers wanted to build a pop-up store on Prague's famous Wenceslas Square that would serve as a teaser for the upcoming event. The core of the shop was constructed from seven shipping container frames, which were dismantled the day of the race and assembled again in the finish line. Facade of the store was from aluminium composite material with colour and graphics printed on in the pre-production. Printing on aluminium turned out to be only option how to get the bright signature green that was very important for client.