BOTAS 66 - RETAIL
Client: BOTAS 66
Year: 2014, 2105
collaboration: Jakub Pollág
photo: Okolo
We are proud to have designed two shops for the Czech footwear brand BOTAS 66. The main characteristics of the interior is the shelving system we have designed to house the brand's iconic yellow shoeboxes. The shelves were made of simple wooden beams and thanks to this use, the yellow shoe box became the main interior feature. The space was then furnished with simple benches and tables inspired by Enzo Mari's Autoprogettazione collection. The sales desk is a nod to the company's manufacturing roots, with the wooden construction above and sample materials and drawings from the production of the shoes on the shelves.
ABOUT BOTAS 66: Jan Kloss and Jakub Korouš, then graphic design students at Prague's Academy of Arts and Design, decided to bring classic Botas sport shoes back to life as part of a school project. Established under the name Botana in 1948 in the small town of Skuteč in East Bohemia, the factory that produced the shoes has become an “evergreen” for Czech professional and amateur sportspeople. Its legendary 1966 classic model, originally intended for indoor sports, became an icon.